Nintendo has confirmed a new Nintendo Direct for Friday, September 12, 2025, promising roughly an hour of announcements spanning Nintendo Switch and the next-generation Switch 2 software pipeline. The broadcast begins at 6 a.m. PT / 9 a.m. ET / 2 p.m. BST and streams on Nintendo’s official channels, marking one of the longest general Directs as the company sets the roadmap for late 2025 and beyond.
The timing lands on the eve of Super Mario Bros.’ 40th anniversary on September 13, boosting expectations for celebration plans and potential new Mario content alongside long-awaited updates like Metroid Prime 4. Nintendo’s listing and press coverage emphasize a 60-minute runtime and a slate covering both first- and third-party titles for current and next-gen hardware.
When and where to watch
- Date and time: Friday, Sept. 12, 2025, at 6 a.m. PT / 9 a.m. ET / 2 p.m. BST / 3 p.m. CEST / 10 p.m. JST.
- Duration: Approximately 60 minutes of announcements and gameplay updates.
- Platforms: Official Nintendo website and YouTube; regional pages list the same schedule.
What to expect: Switch 2 spotlight
Coverage suggests the Direct will showcase a mix of Nintendo Switch and Switch 2 software, with the hour-long runtime hinting at multiple first-party segments and third-party reveals aligned with the new console’s launch window. Reports and previews flag this as the first wide-ranging general Direct of the Switch 2 era following partner and indie showcases earlier in the year.
Metroid Prime 4 and big franchise updates
Enthusiasm is building for a firm look at Metroid Prime 4, which has been repeatedly referenced by outlets as a likely headliner for 2025 amid ratings sightings and ongoing “this year” messaging. Mario’s 40th anniversary proximity raises the odds of commemorative content or collections, echoing Nintendo’s approach during the 35th anniversary cycle.
Third-party and fan-favorite contenders
Roundups and previews point to high-profile third-party beats like Final Fantasy VII Remake Intergrade timing updates and potential Resident Evil arrivals, alongside indies and returning favorites fitting a hefty 60-minute slate. Broader prediction pieces also call out possibilities like Hades II updates, fresh Splatoon entries, and surprise revivals now that Switch 2 marketing is underway.
Key details at a glance
- Officially confirmed: Sept. 12, 2025 Direct, 60 minutes, Switch and Switch 2 focus.
- Anticipated headliners: Metroid Prime 4 updates and Mario’s 40th anniversary tie-ins.
- Broader slate: First-party, third-party, and indie reveals, with several 2025–2026 titles expected to surface.
Industry context and why it matters
September Directs traditionally anchor Nintendo’s holiday and early-year lineup, but this one carries extra weight as Switch 2 ramps toward market with cross-gen strategies. With an hour to fill, the showcase may set expectations for launch-aligned software, remasters with enhancements, and clearer timelines for delayed or long-teased projects.
Sources to watch
- Official event page confirms date, time, and duration for the broadcast. (Source: Official Event Page)
- Regional listings and major gaming outlets corroborate scope and timing and preview likely beats. (Source: Regional Listing; Press Coverage)
Mentioned/anticipated titles and themes
- Metroid Prime 4 update window and showcase segment.
- Mario 40th anniversary recognition and potential collection or celebration content.
- Third-party schedule beats such as FFVII Remake Intergrade timing and notable ports.
- Indie spotlights and returning franchises aligned to Switch 2’s launch period.
Conclusion
Nintendo Direct September 2025 is a rare hour-long showcase set to crystallize the late-2025 to early-2026 pipeline across Switch and Switch 2, with Metroid Prime 4 and Mario’s 40th as likely anchors. Expect a balanced mix of first-party showcases, third-party reveals, and anniversary surprises designed to kick off the next era of Nintendo’s ecosystem.